• communication,  education,  leadership

    Connecting to Your Audience Through Pathos

    There’s an old story often told in the United States that goes something like this: Once, a husband saw his wife preparing dinner and asked her: “Why are you cutting off the best part of the roast?!” His wife, a bit taken aback by the question, responded, “That’s how my mother always did it. I’m not sure why.” So they called up her mother and asked. Her response: “My mother always cut off the end of the roast – but I never asked why. Let’s call her.” So they did. When they questioned Grandma about it, she said: “Well, I don’t know why you cut it off, but my pan…