Let’s play a little game. You’re at a Starbucks, and there’s a girl at a table nearby wearing a sundress, cowboy boots, and bright red lipstick. She’s laughing at something her friend says and responds, “Because I’m in my Fearless era!” A few minutes later you hear her say, “This song is giving Midnight Rain vibes.” Who is she following? Let’s try another. Your team is meeting with a new consultant about a product you want to offer. He comes in wearing a black turtleneck, jeans, and sneakers. His presentation about the product idea focuses on making it sleeker, minimalist, and a “user first” design. He pauses dramatically between…